The origins of Hokkaido Genic

It all started with capturing a moment's memories.

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Led by Hokkaido resorts, outdoor-related companies, and ski and snowboard friends

The first thing we did was to create memories for skiers. At the time, there were few inbound tourists who wanted to try skiing. Even in Niseko, there were hardly any foreign tourists. We started a photo service where we took photos of guests taking ski lessons with a camera in hand, with their permission, and then let them choose the photos they wanted at the counter.

This photography service, which allows customers to create fleeting memories, became increasingly popular, leading to contracts with some of Hokkaido's leading ski resorts (Hoshino Resorts Tomamu and Kiroro Snow Resort), and the service grew to cater exclusively to ski guests.

Of course, we offer photo services not only during the winter ski season but also in the summer under the name Hokkaido Travel Photo, providing photo services in natural and flower locations such as Furano and Biei, as well as in cities such as Sapporo and Otaru.

As the scope of my photography expanded to include B2B (promotional photography for business use), I received more jobs in areas such as cooking, architecture, and pamphlets, and I even began to do website production and design.

So, we named it Hokkaido Genic, inspired by the word "photogenic" and meaning to capture various moments in Hokkaido.

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